Use Case: Marketing Strategy for a Mental Health Nonprofit

The organization offered affordable therapy — but no one was listening. My task wasn’t just to promote services, but to make mental health feel relevant to people who didn’t think they needed it.

1. Audience Insight: Most folks didn’t identify with “mental health care.” But everyone wants clarity, connection, and peace. We made those the front door.

2. Message Strategy: We created experiential events — sound baths, journaling, community circles — that met people where they were emotionally, not clinically. These weren’t marketing stunts. They were invitations to coherence.

3. Channel Path: No slow brand-building or expensive ad campaigns. We used what already had gravity — Meetup, Eventbrite, Facebook Groups — to place our events inside communities that were already gathering. That meant faster traction and natural fit. The message matched the medium.

4. Conversion Flow: Each event offered next steps — access to sliding-scale therapy, donation options, and continued engagement. We weren’t just recruiting clients. We were widening the base of people who saw mental health as theirs.

How AI Helped: I used my Mirror toolkit to model audience profiles, shape messaging across platforms, and refine the outreach funnel. The AI didn’t write the strategy — it helped reveal it faster, with more clarity.